Google, Facebook and Instagram ads for tourism and local businesses
Advertising with a clear cost. And a clear result.
Campaigns on Google, Facebook and Instagram so you get found by people choosing where to stay, eat or shop in Lignano. You set the budget, and every month you know what it brought in.
Set-up €290, then from €190 a month. Ad budget separate, plus VAT.
01
A budget you set
02
A clear monthly report
03
Ads in three languages
04
The right time of year
05
The right audience
06
Pages that convert
07
Accounts stay yours
08
Offers at the right moment
09
Google, Facebook and Instagram
10
One dedicated contact
?
Sound familiar?
What happens when you go it alone
The budget goes.
The customers don’t come.
Spending money online is easy, spending it well much less so. These are the mistakes we see most often in campaigns run by Lignano businesses.
Audience
Ads shown to the whole of Europe.
A restaurant in Lignano doesn’t need to be seen in Manchester in January. Without the right areas and dates, the budget runs out before it reaches real customers.
Boosted posts
Hit “Boost post”, and that’s it.
Boosting a random post gets a few likes and rarely a booking. You need a clear goal: calls, enquiries, website visits.
Landing page
The click lands on the homepage. And gets lost.
People who click on an offer want to see that offer, not hunt for it in the menu. Without a clear page, you pay for clicks that never become customers.
Numbers
Nobody knows what worked.
Without tracking calls and enquiries, every campaign is guesswork. And next year you start from scratch again.
What we do, what it costs.
01 / Set-up · €290
Campaigns set up properly from day one.
We define goals, areas, dates and audience, write the ads in English, German and Italian and set up tracking for calls and enquiries.
02 / Management · from €190 a month
Less waste, every month.
We run the campaigns, cut what doesn’t perform, update the ads with offers and events and send you a clear report. Above €1,300 a month in ad budget, management is 15% of the budget.
03 / Often paired with
A page built for the offer.
Campaigns work when they lead to a clear page. A page for an offer or event costs €290, plus €90 for each extra language.
One ad can fill a table.
In a few seconds an ad has to say who you are, what you offer and why now. A generic one gets scrolled past, a specific one gets clicked. Drag the line and see the difference.
Tell us your goals ↗Before
Restaurant in Lignano. Come and visit us!
After
Fresh fish in Lignano Pineta · Set menu €28 · Book your table for tonight
Multilingual campaigns · DACH market
Reach guests before they set off.
Austrians and Germans choose their holiday months ahead, from home, in their own language. German-language campaigns reach them while they’re deciding, and local ones once they’re already on the beach. The same goes for English.
D
Germany
A
Austria
CH
Switzerland
IT
Una settimana a Lignano: la 7ª notte è gratis
Prenota entro il 31 marzo, posti limitati.
DE
Eine Woche Lignano: die 7. Nacht ist gratis
Buchen Sie bis 31. März, begrenzte Plätze.
EN
A week in Lignano: the 7th night is free
Book by 31 March, limited availability.
Not the same ad translated: the same offer, said the way a local would say it.
Our approach
Clear campaigns, month after month.
You know how much you spend, where, and what comes back. You pay the ad budget directly to Google and Meta, with no mark-up.
01 / 04
We agree the goal
More direct bookings, more tables, more people through the door: we start from what you need and what you want to spend.
02 / 04
We build the campaigns
Areas, dates, audience, ads in three languages and tracking for calls and enquiries. If needed, a dedicated page for the offer.
03 / 04
We check in every week
We look at the numbers, move budget to what works and update the ads with offers and events.
04 / 04
We send you the report
Once a month, a few lines: what you spent, how many calls and enquiries came in, and what to do next.
FAQs
Before the campaigns go live.
The questions we’re asked most. If yours isn’t here, drop us a line.
Not sure where to start? The check-up ↗How much budget do I need?
A local business can start with €5 to €10 a day, focused on the periods that matter. We agree it together, and you can change it whenever you like.
Do you pay the ad budget?
No, you pay Google and Meta directly with your own card. That way you see every euro, and the accounts stay yours.
Can I run ads just in season?
Yes. Management is month to month: switch it on for the months you need and stop whenever you want.
Google, or Facebook and Instagram?
Google reaches people who are already searching, say “seafood restaurant Lignano”. Facebook and Instagram put offers and events in front of people nearby or thinking about a holiday. Often you need both, weighted differently.
Human + SI.
Every euro of advertising should know where it’s going.
One dedicated contact looks after your campaigns and answers for the results.
No call centres or tickets: you always speak to the same person, who knows Lignano and its season. If you launch an offer, you know who to message.
Contact
Tell us what you want to achieve.
Tell us what kind of business you run and what you’d like from your campaigns. A real person will reply, with a first practical opinion.
Lignano Sabbiadoro · Friuli Venezia Giulia