Booking.com and Airbnb listing optimisation for holiday rentals and B&Bs
Same flat. A listing that gets chosen.
On Booking.com and Airbnb, guests compare dozens of places in a few seconds. We improve your listing’s title, photos, copy and amenities in English, German and Italian, so people searching in Lignano stop at yours.
€249 for the first listing, €149 for each one after. Plus VAT.
01
A title that stands out
02
Photos in the right order
03
Copy in three languages
04
Every amenity ticked
05
Clear house rules
06
Fewer repeat questions
07
Reviews with replies
08
Ready for the season
09
Booking.com and Airbnb in sync
10
One dedicated contact
?
Sound familiar?
What comparing guests see
The listing is there.
It doesn’t convince.
Many listings in Lignano were written in a hurry in the first year and never touched again. These are the problems we see most often.
Photos
The first photo is the bathroom.
Or a dark hallway. In the results, guests only see the first image: if it doesn’t show the best, the listing doesn’t even get opened.
Amenities
Air conditioning? Not listed.
Amenities you have but haven’t ticked: air conditioning, parking, pets allowed. Guests who use search filters simply never see you.
Copy
A machine-translated description.
Guests can tell straight away whether a text was written for them or run through a translator. And they book with whoever speaks to them clearly.
Two platforms
One thing on Booking.com, another on Airbnb.
Different photos, different rules, details that don’t match. Guests comparing get confused, and you answer the same questions twice.
What we do, what it costs.
01 / First listing · €249
A listing rebuilt from scratch.
Title, description in English, German and Italian, choice and order of photos, amenities, house rules and arrival information. On Booking.com or on Airbnb.
02 / Further listings · €149
More properties, or the other platform.
Each extra listing costs €149: another flat, or the same property on the other platform, matched to the first. Before the season, a review costs €99 per platform.
03 / Often paired with
A website for direct bookings.
Your listing brings in new guests. Your website and Google profile bring them back without commission. We look after both together, with one dedicated contact.
A title can be worth a booking.
In the results, guests read the title and glance at one photo. A generic title says nothing, a specific one does. Drag the line and see the difference.
Tell us about your listing ↗Before
Apartment Lignano Sabbiadoro sleeps 4
After
Two-room flat 200 m from the beach, with terrace and parking · Lignano Pineta
Multilingual listings · DACH market
A German listing written in German.
Many of Lignano’s guests come from Austria and Germany and search in their own language. We write the title and description in their words, and we can reply to their reviews too. The same goes for English.
D
Germany
A
Austria
CH
Switzerland
IT
Bilocale con terrazzo, a 200 m dal mare
Posto auto privato e aria condizionata in tutte le stanze.
DE
Zweizimmerwohnung mit Terrasse, 200 m zum Strand
Eigener Parkplatz und Klimaanlage in allen Räumen.
EN
Two-room flat with a terrace, 200 m from the beach
Private parking and air conditioning in every room.
Not the same text in three languages: the same flat, described the way a local would describe it.
Our approach
A better listing in a few days.
You know what we’re changing and why. Before anything goes live, you approve the copy.
01 / 04
We review the listing
We read it as a guest would, compare it with listings near you and see what’s missing: photos, amenities, copy, rules.
02 / 04
We rewrite and reorder
Title, description in three languages, photos in the right order, amenities and rules. We send it all to you for approval.
03 / 04
We publish
We make the changes on Booking.com and Airbnb with access you give us, or we guide you step by step if you’d rather do it yourself.
04 / 04
Before the season
Every spring you can ask us for a review with updated photos, copy and details, for €99 per platform.
FAQs
Before you hand us your listing.
The questions owners and hosts ask us most. If yours isn’t here, drop us a line.
Not sure where to start? The check-up ↗Do you need my password?
No. On Booking.com you can add us as users of your extranet, on Airbnb as co-hosts with limited permissions. The account stays yours, and you can remove our access whenever you like.
Can you guarantee more bookings?
Nobody can honestly guarantee that. What we guarantee is a complete, clear and well-written listing in three languages, which is exactly what guests compare before they choose.
Do you manage prices and the calendar too?
No, prices and availability stay with you or your channel manager. But we’ll tell you if something looks out of line with listings nearby.
I already have a website. Do I still need a listing?
Yes, because many guests find you on the platforms first and then look you up on Google. Your listing, website and profile should say the same things, with the same photos.
Human + SI.
On booking sites, whoever is understood in three seconds wins.
One dedicated contact looks after your listings and answers for the results.
No call centres or tickets: you always speak to the same person, who knows Lignano and its season. If something changes at your property, you know who to message.
Contact
Tell us about your property.
Send us the link to your listing on Booking.com or Airbnb. We’ll take a look and a real person will reply, with a first practical opinion.
Lignano Sabbiadoro · Friuli Venezia Giulia