Google Business Profile and review management in Lignano

They choose from the map. Be ready.

People already in the area search on Google Maps, look at the photos and read the reviews. We keep your profile complete and up to date, and reply to every review in the language it was written in.

Set-up €190, then €99 a month. Plus VAT, no surprises.

01

More calls from the map

02

Correct hours, bank holidays included

03

Photos that make people want to come

04

A reply to every review

05

In English, Italian and German

06

Posts with offers and events

07

More direction requests

08

Criticism handled calmly

09

Clear monthly report

10

One dedicated contact

?

Sound familiar?

What searchers see

The profile exists.
Nobody looks after it.

For many businesses in Lignano, the Google profile brings in more enquiries than the website. Yet it sits untouched for years. These are the problems we see most often.

Opening hours

Closed on Google, open in real life.

Winter hours left up in summer, bank holidays never added, seasonal openings forgotten. Anyone who reads “closed” won’t ring you: they’ll go next door.

Reviews

Reviews with no reply, even the worst ones.

One piece of criticism left hanging outweighs ten compliments. Readers notice whether you reply, how you reply and how quickly.

Photos

The photos were posted by customers.

Dark, old or wonky: they’re the first thing searchers see. Your best pictures are missing, or buried at the bottom.

Foreign guests

Reviews in German that nobody answers.

Guests from Germany and Austria write in their own language and read the replies. An answer in Italian, or a clumsy translation, tells them they aren’t really welcome.

What we do, what it costs.

01 / Set-up · €190

A complete profile, from day one.

We check category, services, opening hours (bank holidays and seasons included), service area, links, photos and descriptions in English, Italian and German. We report duplicates and errors to Google.

Social media profile of a seaside hotel in Lignano Sabbiadoro on a smartphone, with beach photos and a booking enquiry message

Categories · Hours · Photos · Descriptions

Start with the set-up ↗

02 / Management · €99 a month

Every review gets a reply.

We reply to every review in the reviewer’s language, and send you the tricky ones to approve first. Every month: 2 posts with offers and events, updated photos and hours, and a report.

Reviews · Posts · Photos · Report

Hand us your profile ↗

03 / Often paired with

Website and listings, in one voice.

Your profile leads to your website: if the site is slow or dated, that’s where the customer gets lost. The same goes for Booking.com and Airbnb. We look at it all together, with one contact.

One reply can win you a customer.

People reading reviews look above all at how you respond to criticism. A stock reply convinces nobody; a specific one does. Drag the line and see the difference.

Tell us about your reviews ↗

Before

Thank you for your review, we hope to see you again soon!

After

You’re right about the wait on Saturday night: from June there’s an extra person on the floor. Come back and the coffee’s on us.

Multilingual reviews · DACH market

We reply in German like a German would.

Many of your guests come from Germany, Austria and Switzerland and write in their own language. We reply with their words and in their tone, so readers know they’re welcome. The same goes for English.

D

Germany

A

Austria

CH

Switzerland

Tell us about your guests ↗

IT

Grazie mille, signora Weber! A presto a Lignano.

Siamo felici che la camera vista mare le sia piaciuta.

DE

Vielen Dank, Frau Weber! Bis zum nächsten Sommer.

Schön, dass Ihnen das Zimmer mit Meerblick gefallen hat.

EN

Thank you, Mrs Weber! See you next summer.

We’re so glad you enjoyed the sea-view room.

Not the same reply in three languages: the same thank-you, said the way a local would say it.

Our approach

A well-kept profile, month after month.

You know what we do, when, and what changes in the numbers. You approve the sensitive replies before they go out.

01 / 04

We check the profile

We make sure it’s yours and verified, then look at category, hours, photos, reviews and what competitors near you are showing.

02 / 04

We put it all right

We correct details and hours, upload your best photos and write the description and services in three languages. That’s the set-up, at a fixed price.

03 / 04

We reply and post

Every week we reply to new reviews, every month we publish 2 posts. Replies to criticism come to you for approval first.

04 / 04

We look at the numbers

Once a month we send you a few lines: calls, direction requests, clicks to your website, new reviews. And what’s worth doing next.

FAQs

Before you hand us your profile.

The questions owners of restaurants, shops and accommodation ask us most. If yours isn’t here, drop us a line.

Not sure where to start? The check-up ↗

Do I have to give you my Google password?

No. You add us as managers of the profile: it stays yours and you can remove our access whenever you like.

Can you delete negative reviews?

No, and be wary of anyone who promises to. We report fake or offensive ones to Google; for the rest, a good reply is worth more than a deletion.

Is it really needed every month?

If you get few reviews, the set-up and a pre-season review are enough. If lots come in, especially in summer, management takes it off your plate. You can also run it from April to September only.

When will I see results?

Corrections and photos show up within days. More calls and direction requests usually follow in the weeks after, and you’ll see them in the monthly report.

Human + SI.

Your Google profile is your first shop window. Keep it tidy.

One dedicated contact looks after your profile and answers for the results.

No call centres or tickets: you always speak to the same person, who knows your business and the Lignano season. If you change your hours or launch an offer, you know who to message.

Contact

Tell us about your business.

Send us your business name as it appears on Google. We’ll take a look at the profile and a real person will reply, with a first practical opinion.

Lignano Sabbiadoro · Friuli Venezia Giulia

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